Issues In New Technology Adoption In Agriculture: a Survey Among Italian Tractor's Users
نویسندگان
چکیده
New technologies have a potential to contribute to achieving significant economic, social and environmental benefits in agriculture sector. However, the adoption of Information and Communication Technologies (ICT) have encountered some difficulties among farmers. This paper reports investigations on the adoption of ICT in agriculture among Italian tractors users and explores their opinions on technologies applied to agricultural tractors. A survey was conducted during the International Exhibition of Agricultural Machinery (EIMA). The results show that, while economic benefit is recognized as the primary reason to adopt new agricultural technologies, other attitudes play roles in the adoption decision of the tractor users.
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